Étiquette : rebranding

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Wilf Popoff

Wasted Words: Sows’ Ears as Silk Purses

octobre 30, 2018 by Wilf Popoff | 3 commentaires sur Wasted Words: Sows’ Ears as Silk Purses

I was amused to read that some Hamilton landlords, faced with a public relations crisis, want to rebrand themselves as rental housing providers. They feel landlord has too many negative connotations, imputable to its medieval traditions; landlord also suggests a “callous and wealthy man collecting cheques each month and doing little else.” Rental housing provider, […]

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Cy Strom

Because … It’s Time!

août 19, 2014 by Cy Strom | 5 commentaires sur Because … It’s Time!

“Whatever the current term for ‘hip’ is, that’s what we want to be …” This, I’m told, was the EAC Rebranding Task Force brief to the bilingual design team chosen to look into the organization’s midlife crisis, the youthful Costa Leclerc. “That’s a startling design — it will be fun to write about it.” This […]

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