Étiquette : marketing

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Tanya Mykhaylychenko

Social Media Content Management for Self-Employed Editors and Writers

mars 30, 2023 by Tanya Mykhaylychenko

For self-employed editors and writers, knowing how to manage your social media content is a key ingredient for growing and maintaining your clientele. The following are some factors that need to be taken into consideration, regardless of the platform. 1. Know your audience(s) This one is obvious. Questions start coming up when you have several […]

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Letitia Henville

How (And Why) I Developed a Digital Tool for My Freelance Clients — And Then Gave It Away for Free

septembre 13, 2022 by Letitia Henville | Un commentaire sur How (And Why) I Developed a Digital Tool for My Freelance Clients — And Then Gave It Away for Free

This past June, I launched a new digital tool for academic writers — my preferred clients — at writingwellishard.com. This tool enables academics to compare features of their own writing with the features of a writing sample of their choice. For instance, users could see whether they write sentences that are, on average, longer or […]

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Amy J. Schneider

Amy J. Schneider: An Editor’s Top 3

mai 24, 2022 by Amy J. Schneider | Un commentaire sur Amy J. Schneider: An Editor’s Top 3

In this series, experienced editors reflect on their Top 3 tools, rules and suggestions for clients and colleagues. Amy J. Schneider has been a full-time freelance copyeditor and proofreader of fiction and non-fiction and the owner of Featherschneider Editorial Services since 1995. Since 2012 Amy has written articles and presented in-person and online sessions on […]

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Ruth E. Thaler-Carter

Ruth E. Thaler-Carter: An Editor’s Top 3

avril 12, 2022 by Ruth E. Thaler-Carter

In this series, experienced editors reflect on their top 3 tools, rules and suggestions for clients and colleagues. Ruth E. Thaler-Carter has been managing and speaking about websites for several years, for both her own ventures and those of her clients. Her in-person and virtual presentations about editors’ websites have been popular with several professional […]

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Letitia Henville

The Ethics of Online Portfolios: How Should Editors Showcase their Skills and Experience?

septembre 7, 2021 by Letitia Henville | Un commentaire sur The Ethics of Online Portfolios: How Should Editors Showcase their Skills and Experience?

Editors work in quiet confidence: our job is to help writers to speak with clarity, accuracy and sometimes even flair. In so doing, our own voices are silent, and our perspectives unheard. The best copy edits are the ones a reader can’t see. Because of the editor’s invisibility, I’ve had folks tell me that online […]

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Tanya Mykhaylychenko

Starting Your Editorial Blog

Décembre 1, 2020 by Tanya Mykhaylychenko | Un commentaire sur Starting Your Editorial Blog

Your editorial blog is an excellent tool to attract new clients, maintain relationships with existing or past clients and optimize your website for search engines. Before you start blogging, consider these two starting points: Your blog is not about you; its purpose is to answer your clients’ questions and offer valuable information. Once you develop […]

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Erin Brenner

Erin Brenner: An Editor’s Top 3

septembre 8, 2020 by Erin Brenner | 2 commentaires sur Erin Brenner: An Editor’s Top 3

In this series, experienced editors reflect on their Top 3 tools, rules and suggestions for clients and colleagues. Erin Brenner is an author and an award-winning copywriter who has been running her own business, Right Touch Editing, for more than a decade. Her company specializes in business publishing and indie books related to marketing and […]

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Marion Soubliere

New Federal e-Commerce Site: Direct Sales, Clients Galore

septembre 25, 2018 by Marion Soublière | 4 commentaires sur New Federal e-Commerce Site: Direct Sales, Clients Galore

The Government of Canada is the first to admit that it’s not easy to do business with them. But change is on the horizon. The latest step toward simpler procurement involves replacing the buyandsell.gc.ca tendering site. In July 2018, the government awarded U.S.-based InfoSys Public Services a contract to build a new Amazon.com-like e-commerce site. Public […]

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Marion Soubliere

Perks of Being a Federal Supplier Aboard ProServices

mai 8, 2018 by Marion Soublière | 4 commentaires sur Perks of Being a Federal Supplier Aboard ProServices

The Government of Canada is eager to buy from small businesses. My 2017 post Winning Contracts With the Government of Canada explained how to register as a supplier to this annual $15-billion to $20-billion market. How to Market Your Services to the Feds, meanwhile, suggested ways to continually keep your small firm top-of-mind with federal buyers. […]

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Marion Soubliere

How to Market Your Services to the Feds

mai 23, 2017 by Marion Soublière | 4 commentaires sur How to Market Your Services to the Feds

The Government of Canada, one of this country’s biggest markets, is eager to do business with the tiniest of firms. Its Office of Small and Medium Enterprises launched in 2005 to help small companies land contracts. And, after many attempts to simplify procurement, a new e-commerce web portal is planned that would feature catalogues of goods […]

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Rosemary Shipton

Succeeding as a Freelancer

mars 14, 2017 by Rosemary Shipton | 7 commentaires sur Succeeding as a Freelancer

The key to a successful freelance business is a steady supply of projects. First, decide how many hours a week you’d like to work — 20, 40 billable hours? — and then set out to achieve your goal. Your professional life and income will become almost predictable. Here are some suggestions. Develop a strong client […]

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Paul Cipywnyk

Where the Ink Meets the Road — Insights From Working In a Bookstore

novembre 15, 2016 by Paul Cipywnyk | 12 commentaires sur Where the Ink Meets the Road — Insights From Working In a Bookstore

I’ve recently picked up a few shifts a week at a bookstore, receiving and stocking while I think about where I want to go with my career. As a longtime editor, it’s giving me a different view of the book world. The logistics alone are impressive. Early every morning we arrive to new skids of […]

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Paul Cipywnyk

Time, Money and the Freelance Life

mars 24, 2015 by Paul Cipywnyk | 5 commentaires sur Time, Money and the Freelance Life

For a creative professional or craftsperson, the business side of freelancing can be challenging. “I don’t want to run a business. I just want to write!” Or edit, or photograph, or paint or sing. Yet by selling your services or products, you are running a business. Why not run it well? So well that the […]

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Lori Burwash

Lessons Learned From Eminem, David Ogilvy and a Sex Hotline

avril 29, 2014 by Lori Burwash | 18 commentaires sur Lessons Learned From Eminem, David Ogilvy and a Sex Hotline

It all started respectably enough. Publishing courses at Ryerson, EAC workshops and conferences, the Banff Book Editing Workshop. I’ve had rock-solid editorial training. So what have a rap artist, an ad man and a sex hotline taught me about writing and editing? Some pretty useful things, it turns out. Eminem: Write and edit like a […]

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